Launch Your Own White-Label Gambling Site
Building your own white-label gambling site is not as difficult as you might think, but investors have to be committed to its success if they want to carve out a market share in the highly lucrative online sportsbook sector.
This detailed guide provides step-by-step instructions on how to do it, outlining key factors such as the key sportsbook features needed, how to select the best white-label gambling sites provider for your business and what you need to do to be up and running in 30 days from now.
Build Your Own Gambling Site - What are Your Options?
The global online sports betting market is a powerhouse showing no signs of slowing down. It is driven by both well-established giants and emerging opportunities for new entrants, dominated by top bands like Bet365, DraftKings, and FanDuel. Year ago, sports betting is a competitive environment with substantial market shares held by these key players. Yet, continuous growth, legal acceptance and technological advancements present escalating prospects for new operators to thrive.
The legalisation wave across various regions, particularly in the United States and parts of Europe, has paved the way for newcomers to carve out their niche. The shift towards mobile and online platforms has further opened access, making it easier for new operators to enter the market without the heavy infrastructure costs traditionally associated with brick-and-mortar venues. With all this happening, it is not an exaggeration to say that despite the dominance of established brands, the expanding online sports betting market offers ample opportunities for new entrants to profit.
Investors looking to break into this expanding market have a few options. The main ones are:
White-label Betting Sites
A white-label sports betting site is an online solution provided by specialised iGaming software companies. These solutions allow investors to launch their own branded online sportsbooks. Typically, it includes backbone infrastructure, software, licensing, payment processing, and customer support, facilitating rapid market entry without extensive development costs.
Without the concern of these fundamental requirements, white-label solutions free up resources to focus on marketing and customer acquisition. Moreover, with the increasing demand for personalised and localised betting experiences, such solutions allow new entrants to focus on differentiating themselves to capture specific market segments.
Turnkey Betting Sites
Turnkey sports betting solutions offer a comprehensive package that includes greater customisation and control compared to white-label solutions. Like white-label options, these solutions include backend infrastructure, sportsbook software, regional licensing, payment methods, and customer support, but with enhanced flexibility to tailor the platform to specific business needs.
This allows iGaming operators to align more closely with their brand vision and operational goals. It offers the flexibility to scale at their own pace, bringing services in-house as they grow while continuing to outsource areas they are not yet ready to manage. This approach enables a controlled expansion strategy. However, managing a turnkey solution is more resource-intensive for investors.
Self-build Betting Sites
Building a sports betting website from scratch is an intricate process that requires extensive resources, technical expertise, and significant financial investment. This approach includes developing the entire platform, from backend infrastructure to user interface, integrating software, real-time data feeds, and payment systems while ensuring regulatory compliance with target markets.
The benefits, however, are substantial. It offers full control over every aspect of the site, complete customisation, and the potential for higher profit margins. However, the drawbacks are equally significant. High initial costs, longer development time, and the need for ongoing maintenance and updates are just the tip of the iceberg. Given these considerations, this route is best suited for experienced iGaming professionals with substantial capital investment.
Benefits of starting a white-label gambling site
Given the existing options, white-label solutions offer an attractive entry point for investors and business professionals seeking to penetrate the online sports betting market in a controlled and scalable way. Ultimately, these solutions provide a rapid and cost-effective way to launch a fully functional betting site, eliminating the need for extensive development and technical expertise.
By aligning with pre-built platforms from sports betting software providers, operators can quickly customise options and branding to focus on carving out a market share rather than getting bogged down in software development and compliance complexities. Comprehensive support from providers further reduces operational burdens and risks. Moreover, white-label solutions allow operators to benefit from ongoing updates and improvements from experienced service providers, ensuring the platform remains competitive and compliant with evolving regulations.
Kickstart Your Sports Betting Venture
Altenar is an award-winning sportsbook provider to hundreds of online sports betting websites in more than 30 countries worldwide. Our experience provides us with the knowledge and tools that can make the difference between success and failure for aspirational and large gambling operators alike.
Partnering with Altenar for your sportsbook needs provides access to a powerful suite of features that not all providers offer. iGaming operators will have access to diverse marketing and promotional resources that can differentiate a brand from the competition, with the flexibility to support multiple brand launches as needed.
