Target Audience Profile for Online Casinos in the USA

It's no secret that the USA is one of the most alluring regions to consider for running casino establishments, considering its market worth 29 billion dollars. Lots of operators were thinking of opting for entrance into this market through top gambling websites to tap into a big and diverse audience of American players.

Gambler in the USA: All the Details from A to Z

According to the Gambling Industry News, at least 85% of the total US population has gambled in one way or another at least once in their lifetime.

This fact shows the audience that can be potentially tapped into by online casinos in the region is quite varied. But we will only concentrate on the profile of the most active players of these casinos.

Statistics on Player Activity in the USA:

1. The average revenue from a single casino player in the USA is 399 dollars.
2. Soon, the number of online casino players in the region will reach 95.8 million.
3. Currently, the prevalence of casinos in the US market is 21.7%.

The Casino Player Profile in America

This paper collects through different statistics who exactly gambles in casinos throughout the United States of America, which games are most favored by players, and what is the profile of online casino players in America.

Analyzing California, Washington, and Nevada was also quite impossible to unify due to how diverse each state is, although there were certainly some similarities we noticed.

The majority of gamblers are predominantly young individuals with an average age range of between 18 and 24 years, while the disparity between the number of men and women is almost equal with roughly 52% men to 48% women. The older generation is also interested in different gambling sites, mainly those aged 55 and above.

In the USA, the gambling activity has its peaks in specific states. New Jersey, Pennsylvania, Connecticut, Delaware, West Virginia, and Michigan have the most active players. Out of these, New Jersey is the largest, while West Virginia has lain fast in the online gambling growth by leaps and bounds in recent years.

The Most Popular Games in the USA:

1. Slots
2. Blackjack
3. Poker
4. Roulette
5. Craps
6. Baccarat

Having dealt with a totally different aspect; payment methods, these are quite standard: payment cards like Visa and MasterCard are popular, along with e-wallets like PayPal, Neteller, Skrill, and Venmo.

Apart from popular methods, there are the unpopular ones: bank transfers and e-checks. Paysafecard is the preferred option by Americans for prepaid cards, while some casinos also accept Apple Pay or Google Pay.

Creative Ideas for Launching Gambling in the USA

Now that you understand the basics of the gambling target audience profile, let´s get into some ways to advertise casinos in the USA.

Creatives that create the highest converting possibilities have been studied thoroughly when it comes to push traffic, as this type of advertising would be the best option applicable for promoting anything gambling-related due to its lack of restrictions on creatives and bans, voluntary user subscriptions, and affordability.

• Provide stocks. There are heterogeneous audiences in the USA, with some users playing for entertainment and some playing in hope of getting rich. The bonuses offered by the casino in real-time are the best appropriate to be listed in the theme. Just ensure the bonus is updated!

• Bonus Attraction. Compared to Tier 3 regions, American citizens earn a much higher average income; hence, even though they might get attracted with free spins or through other methods of free entry into the game, they will be resulting in willingness to spend much higher amounts on gambling. Therefore, it is safe to put this approach to the test.

• Entice with a Clever "Winning" Scheme. This could either be a tell-all article on hacking casino or bookmaker websites, or a special strategy for cheating in casinos. It's the thrill of the hunt, really: readers see these simple ways of winning and feel lucky to have an audience for their rather peculiar thoughts. Besides, it makes them feel intelligent and different from the mass.

• Use Combined Approaches.Knowing the features of your target audience, you can combine several approaches in one creative, i.e., images of women in lingerie for male audience trimmed by bonuses mentioned in the text, providing attractive value in the product.

Online Gambling License Requirements

There are different requirements for obtaining a license allowing online gambling, depending on which state we are talking about. In general, there are three basic demands that become necessary.

1. Having a registered legal entity in the state
2. Entering into a commercial agreement with a land-based casino
3. Going through the company disclosure process and successfully testing the gambling game itself

The fee and duration of licensing vary from state to state. For example, in New Jersey, the fee is $100,000, which is valid for five years, while in West Virginia, one has to pay a fee of $250,000 to obtain a license, which would require $100,000 at the time of renewal.

Thus, it can be seen that gambling (including online gambling) is not totally banned from the USA: the legal status of gambling is determined at each individual state level, and almost all states practice at least some form of gambling. Online gambling is at this point legal only in a few states, but a great many states are expected to join the list of those that allow online casinos, thus further stimulating the growth of the industry in the USA. The requirements imposed on online gambling operators are indeed very high and strict-from acquiring a license to cashing out payments from players. Thus, the USA is not that popular as a jurisdiction to run gambling business, although it is still very alluring for those who are willing to comply with the rules and the standards.